Artis aquarium
UX Research, UI Design
Overview
Timeline: September 2019 - January 2020
Client: HvA (Artis)
My role: UX/UI Designer
Skills: UX research, Service design, UI design
Tools: Adobe XD, Miro, Markdown
Device: Tablet screens
1. Project Summary
The aquarium of the zoo Artis is an important piece of heritage to the city of Amsterdam. Through a 'fly on the wall' observation, we noticed that visitors often overlook this part of the zoo and don’t spend as much time in the aquarium compared to the rest of the zoo. The lack of digital interaction being the main cause. Through research and design our team created an interactive experience for families with children, that teaches them about sustainability.
2. Research
To get an answer to why the visitors were not spending as much time in this part of the zoo, our team decided to observe the aquarium.
Findings
After the observations it was clear that a large group of the visitors existed of parents with young children, elementary school kids on field trips and grandparents with grandchildren.
As the aquarium is not well lit (making it hard to read signs), and there's no (digital) interaction with the visitors it made sense to us as why Artis wants to renovate the aquarium.
3. Concept
In the observations, we concluded the target group of this case and that the aquarium has a theme of 'pollution' (displaying dirty canals in Amsterdam and a photo exhibition of the global environmental crisis). Our team wanted to make this theme appealing to the target group since awareness about this topic is also part of the zoo's mission.
Design challenge
“How can we make the ARTIS target group aware of environmental pollution through digital interaction in the aquarium’s diorama.”
Brainstorming
With a challenge, goal and target audience in mind we started brainstorming on ideas that could potentially be a solution to the cases' problem. We used the brainstorms 'Get visual' (every team member sketches a solution) and "Create a pitch' (a tool for creating better pitches).
Concept
The final solution that our team decided on after research is that of giving the 'historic' part of the aquarium: interactive screens that teach the user(s) about what Artis does for sustainability and how the user(s) can contribute. The interaction is implemented by placing the screens in the diorama (historic part) of the aquarium since visitors often overlook this part. The four screens are:
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Artis and sustainability: The first screen the user sees informs them about the ways Artis contributes to sustainabilty, inspiring the user in ways to contribute as well.
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Sustainability in the diorama: The next screen in the diorama the user sees is about pollution in the dutch dunes and the consequences of it, but also about how we can solve this.
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How will you contribute?: After being informed the user can vote on how they would contribute (what they think is the most helpful solution).
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The recycle game: At the end of the experience the user(s) can play a game that teaches them how to separate waste.
Styletile
